Conceptualized, art directed and established creative direction for
company-wide marketing campaigns that have been recognized for excellence by the
Retail Advertising and Marketing Association (RAMA).

Conceived and developed photo direction as well as art directed all images
for Ambrielle, the largest brand launch in JCPenney history.
Originally planned as a $300M brand, Ambrielle became the number one
sales/profit lingerie brand at JCPenney.

 

Art direction of celebrities such as super model Cindy Crawford, 
professional skateboarder Ryan Sheckler and
Emme, the first plus-sized super model.

 

As a Photo Studio Director, I managed and scheduled a team of
35 associates and 45+ freelancers to accomplish images for the following: 
creative advertising, digital, in-store visual, packaging, salon, optical, national brand, 
store environment, corporate portraits and public relations.

 

Early in career, I earned exclusive rights to recreate and illustrate
Disney™ and Warner Bros.™ characters
outside of each of the brands’ own illustrators.